2020 Gold Telly Winner

Workers Credit Union out of Boston was having a difficult time appealing to a millennial female audience. So they asked us to create four 15 second TV spots that each featured a relatable female cast using specific Workers’ products.

After many, many hours of concepting, the creative team and I had the answer — Karen and Claire.

We created scenarios around two friends, Karen and Claire, that put them in humorous but oh, so real-life situations that our audience would not only relate to but would appreciate and enjoy.

We flew to Boston and filmed each spot in one day.

I had a hand in every phase of production. I wrote each script, help cast talent and VO, sat on set to give creative input, and assisted in audio post-production.

CW: Reed Alliston

CD: Will Agrella

CD: Nick Gebhardt

AD: Ryan Brown