The bank formerly known as Huntington State Bank out of East Texas came to us looking for a new name and brand refresh.

With that, they needed a brand launch video reassuring current customers that although their name is changing, they’re still the same bank they know and love.

I wrote two scripts for the brand launch video. One for the internal launch party and one for market, both featured here. I also went to the shoot in Texas to offer creative input and helped cast VO in post-production.

CW: Reed Alliston