American Bank Center wanted a bolder approach for their next ad campaign. And with a brand voice that was already a little brash, we took it a step further and launched “Banking Without the Noise.”

Featuring brutally honest copy in scribbled type and a clear message, the campaign was a success throughout North Dakota.

I wrote scripts and headlines.

CD: Will Agrella

Designer/Motion: Rae Cook

CW: Reed Alliston