Awards: W3 - Silver for Integrated Campaign

When you want to tell the world that your most realistic laminate floor is now waterproof, you need to really make a big splash. And that’s exactly what we did for Pergo.

We built a campaign around “wild guests” and their “wild habits” to showcase the waterproof durability of Pergo TimberCraft.

I concepted with an art director and wrote each TV spot, landing page and social posts.

CD: Carol Montoto

ACD: Christian Durrett

CW: Reed Alliston