Awards: AIMA - Best in Show Cross-Channel Marketing

Younger Millennials don’t think credit unions are that cool. That changed after we launched a campaign centered around “Adulting” for Oregon Community Credit Union.

From a dedicated microsite that quizzed millennials on how “savage” their adulting skills are to “lit” swag they could actually use, we appealed to millennials, on their terms.

Ultimately, this led to more members, more opened checking accounts, and a credit union becoming cool to kids.

CD: Carol Montoto

ACD: Christian Durrett

CW: Reed Alliston