Getting floor samples in a plain brown box is boring. So the client asked us to create something much more engaging for Pergo customers. Each sample package resembles the look of Pergo flooring complete with fun instructional copy on how to open the box.

We even included a personal letter written by Pergo the floor, thanking the customer for purchasing floor samples.

CD: Carol Montoto

Designer: Jay Littman

CW: Reed Alliston

How to properly open this box:

STEP 1: Get excited! (It’s fine if you do a dance. Pergo won’t judge.) 

Top of left flap

STEP 2: Imagine coming home to gorgeous new Pergo floors.

Top of right flap

STEP 3: Now imagine those Pergo floors withstanding your kids and pets.

Bottom of top right flap

STEP 4: Finally, prepare yourself by taking a deep breath. 

Under bottom panel

STEP 5: Behold! The start of something beautiful with Pergo. 

(Fallen in love already? Visit Pergo.com to find a Pergo retailer near you.)